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Hispanic AmericansNutrition and dietBehavioralBehavioral

What this study is

The goal of this clinical trial is to adapt and implement The Value of Our Health (Our Value), a program to promote eating fruit and vegetables, for people living in rural areas. The program will be offered in small, independent grocery stores and delivered by community health workers. The main question this study will answer is: Do customers who shop at stores receiving Our Value eat more fruits and vegetables than customers of other stores?

What's being tested

  • The Value of Our Health

    Intervention · BEHAVIORAL

    The Value of Our Health is a 12-month program. Community health workers (CHWs) lead the first six months of structural and social change activities, followed by six months of store manager and employee-led activities, and technical assistance from CHWs. During the first 6 months, CHWs will work directly with the store staff to plan for structural changes at the store to promote fruit and vegetable (FV) purchasing and consumption. CHWs will deliver store staff training to promote FVs. CHWs will welcome customers into the program at the store by offering social and structural change strategies directed to customers and reinforced by store managers and employees. CHWs will work with employees to deliver a Point of Purchase campaign highlighting recipes and fresh FV sold in the stores. Employees will receive newsletters that reinforce their training. During months 7-12, CHWs will visit the store to support the maintenance of social and structural changes made in the first 6 months.

Study details

Sponsor
University of Washington
Conditions
Hispanic Americans · Chronic Disease Prevention · Cancer Prevention · Fruit and Vegetable Consumption
Enrolling
400 people
Starts
2026-04-17
Est. completion
2029-05
Design
Double-blind, randomized, parallel groups
Record
View on ClinicalTrials.gov ↗