Anti-smoking social media messages to prompt quit attempts in adults who smoke menthol cigarettes

<p>The goal of this clinical trial is to learn how exposure to anti-smoking social media messages affects quitting-related behaviors. Eligible participants will be adults aged 21 or older who have used menthol cigarettes on at least 4 days during the past 30 days.</p> <br> <p>The main question this study aims to answer is: Does exposure to anti-smoking messages (in the context of a discrete choice experiment [DCE] with eye-tracking study) increase quitting-related behaviors over the following 2 weeks?</p> <br> <p>Participants will be randomly assigned to view the messages either immediately or after a 2-week waiting period, allowing researchers to compare quitting-related behaviors between the two groups. The primary outcome is whether participants report making a quit attempt in the 2 weeks following randomization.</p> <br> <p>Participants will:</p> <ul> <li>Complete eligibility screening and baseline questions about demographics and tobacco use.</li> <li>Be randomly assigned to view the messages immediately or after a 2-week waiting period.</li> <li>Attend a 1-hour in-person study visit at Georgia State University or the University of California, Santa Barbara.</li> <li>View 64 anti-smoking social media messages presented in 16 choice sets while their eye movements and pupil dilation are measured using a screen-based eye-tracking device.</li> <li>Select which messages most attract their attention, which they would be most likely to share, and which would most motivate them to quit smoking.</li> <li>Complete questions about quitting-related behaviors either during the study visit (waitlist control condition) or through an online questionnaire 2 weeks later (immediate condition).</li> </ul>