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Food ChoicesNutrition and dietBehavioralBehavioral

What this study is

Simplified from ClinicalTrials.gov

Testing traffic-light style environmental harm labels on fast-food menus to see whether they make real-world meal orders healthier, in adults ages 18 to 64. Everyone orders one lunch a week for seven weeks through a study website, and a comparison group sees a QR code label instead.

Read the original summary from ClinicalTrials.gov

The primary objective of this study is to evaluate whether repeated exposure to environmental harm menu labels on fast-food restaurant menus improves the healthfulness of real-world fast-food meal orders. Participants will be randomized to view either a control (QR code) label or traffic-light style environmental harm labels on two alternating fast-food restaurant menus, and will order one lunch per week for seven weeks through a study ordering website, with each meal delivered to the participant the following day.

What's being tested

  • Control (QR Code) Menu Labels

    Intervention · BEHAVIORAL

    A control label consisting of a QR code is applied to the main items on both restaurant menus in Weeks 2-7. The label carries no environmental information.

  • Traffic-Light Style Environmental Harm Menu Labels

    Intervention · BEHAVIORAL

    Traffic-light style environmental harm labels are applied to the main items on both restaurant menus in Weeks 2-7. Each label conveys the environmental harm of the item, defined for participants as how much water and land are required to produce it. Harm levels are assigned from ingredient-level land use and water use factors applied to the ingredients of each menu item.

Study details

Official title
Longitudinal Trial Evaluating the Effect of Environmental Harm Menu Labels on the Healthfulness of Real-World Fast-Food Meal Orders
Sponsor
Johns Hopkins Bloomberg School of Public Health
Conditions
Food Choices
Enrolling
450 people
Starts
2026-11-02
Est. completion
2029-04-01
Design
Open-label, randomized, parallel groups
Record
View on ClinicalTrials.gov ↗